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Usage and Cross-Usage of Digital Financial Services across Agri-Value Chains

The study was grounded in a thorough analysis of over 30 farmer focused apps. It involved 10+ focused group discussions and pilot testing interviews of 400+ people from farming households in Uttar Pradesh, Karnataka and Nagaland, to identify the UI/UX elements that will improve the usability of these apps.


Findings were organized into actionable UI/UX inputs for startups aiming to build farmer-focused apps.



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