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MyT Brewer Part A

Updated: Jan 9, 2023





Amit Kasliwal was a participant of the Post Graduate Program for Executives at the Indian Institute of Management, Ahmedabad in 2013 when he came up with an idea of a tea-brewing machine. Kasliwal conducted a survey to understand the tea-brewing machine industry and needs of the market and subsequently started working on prototypes for the same. He formally set up his company in 2015 and started developing a Minimum Viable Prototype (MVP). Joined by co-founders Harvinder Rajput and Saurabh Borah, he branded his prototypes as MyT Brewer. In December 2016, the start-up ran out of resources. The dilemma for Kasliwal and his team was whether to continue working on an improved prototype or enter the market.



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