Abstract: Kasliwal and his team had been working on prototypes for a tea-brewing machine since 2013. After running out of funds, they decide to introduce the latest prototype in the market and test it for user experience. After receiving feedback from customers and observing them interact with the machine, they started designing an improved product.… Continue reading MyT Brewer – Part B: Market testing and growth strategies for a minimum-viable-product (MVP) in India
Binita Hazarika is a 45 year old single unmarried woman who lives in a rural area of Jorhat, Assam, very near to NH 37. She lives in a kaccha house built on a 1.5 bigha land, which she purchased 10 years ago for Rs. 3 lakhs. She lives with her 69 year old mother and… Continue reading Papers Faded, Hope Too: Land Records of Vulnerable Citizens
The launch of the Ayushman Bharat Digital Mission (ABDM) by the Prime Minister, Shri Narendra Modi, on 27th September 2021, opens multiple avenues for innovation in the healthcare space of the country. As one of the more promising ones among them, let us look at the Health ID, a core building block of National Digital… Continue reading National Health ID & Patient Health Record
Sector experts share their views on: How technology can make governance more efficient How startups can make our cities smart Following are identified as emerging opportunities for startups in Civic Tech: Waste Management, Water & Sanitation, Pollution, Mobility and Transportation, Open Data Sourcing, GovTech, Govt-Citizen Engagement, Data Analytics, GIS.
Robust technology rails in India are enabling access to financial services for those that have been left un-and underserved. However, access is not adoption. While there can be several interim gaps, evidence from across the world suggests how absence of trust acts as a salient deterrent in adoption of financial services particularly by the low-… Continue reading Design for Bharat: Solving for Mistrust in Digital Financial Services
Farmers in India suffer high variability in yields, as a result of uncertainty due to numerous natural and manmade factors such as rainfall (drought or excess), temperature, hail, pest infestation, livestock diseases, spurious seeds, price risk etc. The farmers with low average incomes, especially marginal and small, are left with very little room for investment… Continue reading Scoping Meso-Level Insurance in Agriculture in India
Executive Summary This report is part of a study that IIMA Ventures (formerly IIMA-CIIE), and Economic Research Institute of ASEAN and East Asia (ERIA) are conducting to open collaboration and peer learning between India and the Association of Southeast Asian Nations (ASEAN) and share knowledge and tools relevant to entrepreneurship ecosystems in South Asia. It… Continue reading Incubators as catalysts for innovation
IIMA Ventures (formerly IIMA-CIIE), in partnership with GFI India, undertook this research study to conduct a first-of-its-kind landscape study of the cultivated meat sector in India with a focus on ecosystem building. The research combines insights from secondary data as well as in-depth interviews with multiple industry stakeholders including academicians and researchers, startups and entrepreneurs,… Continue reading Building an ecosystem for cultivated meat in India
Extant research shows that women use bank accounts very differently compared to men and often face barriers to frequently using the accounts – in terms of physical distance, gender norms related to access, among others.
Financial inclusion is the ability to access formal financial products and services. Across contexts, experts maintain that households and individuals that own such products and use such services are better able to participate in the larger economy and make decisions that improve their welfare. However, the evidence that substantiates this relationship remains thin and… Continue reading Repositioning the objectives of financial inclusion in India
Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit cardholders to connect and make transactions. Case… Continue reading Circles (A): The Birth of an Entrepreneurial Initiative
Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and make transactions.… Continue reading Circles (B): Launch and Pivot