Undergraduate education generally adheres to the traditional or conventional method of teaching, which is predominantly the lecture method. As such, the lecture method is great for explaining complex concepts and theories to students, but the drawback is that it does not render itself a hands-on learning experience. Experiential learning or ‘learning-by-doing’ is a great way of learning entrepreneurship but learning to start and run a business, while desirable is not always feasible in undergraduate education at the university level for practical reasons. This makes case studies a highly recommended learning tool for undergraduate students of entrepreneurship as cases are based on real-world problems in the business world.

Originally published online on Higher Education Digest.