Three stage process followed to unravel UI/UX design explorations that can be employed by fintechs to build trust with low and middle income users.

Study included a survey of 170+ digital financial service app users from across five hindi speaking states, industry
consultations with 28 fintech founders, industry leaders, financial services and inclusion policy experts, and a Design Jam with 20 product designers and managers held over 3 days.

Emergent design explorations structured against the backdrop of extensive review of literature on trust and UI/UX design to develop the ‘trust toolkit’.

1. Survey of 170+ digital financial service app users from across 5 hindi speaking states

2. Industry consultations with 28 fintech founders, industry leaders and financial services and inclusion policy experts

3. Design Jam with 20 product designers and managers over 3 days