In an ecosystem that has been pushing for AI-backed technology and Big Data, there have been calls to humanize data. Humanizing data consists of collecting and highlighting stories that make it easier for tech builders to relate to issues/challenges faced by users. More recently, the Covid-19 pandemic has resulted in huge stress and losses for the startup sector. Many startups have chosen to engage deeply with their customers to make the most of this downtime in business. Many people of the Bharat segment have also suffered job and income losses, and, therefore, unable to engage as a customer with startups.

The year 2020 was a perspective-shifter for many of us in different ways. In the backdrop of Covid19, we at CIIE.CO were called to support entrepreneurs across our Portfolio. Entrepreneurs and startups approached us with various challenges; one among these was the struggle in understanding and relating to the Bharat customer.

Originally published online in BWDisrupt.